THE FULL HOUSE: Philipp Plein has signed an agreement with G Rent SpA to create luxury apartments in Milan and Rome.
Until 2035, the brand will have exclusive management of two buildings, each approximately 32,400 square feet, in prestigious residential areas in Milan and Rome, but at the moment there are still no locations. precise for the construction of luxury apartments.
The two buildings will be managed according to the formula “luxury apartments with services”, that is to say that they will have hotel services such as a gym, a swimming pool, a spa, relaxation areas, laundry and security services.
The buildings will reflect the style and identity of the Philipp Plein brand, while the artistic and executive production of the launch will be led by architect Roberto Regondi, artistic director of Brera Contract Srl, specialized in interior design and solutions media for real estate.
The designer believes that the project “is a great recognition of our brand capital and of the notoriety and prestige that our brand can claim with the tenants of this type of establishment”.
The listed company G Rent SpA operates under the Gabetti Short Rent brand and deals with providing dedicated services to investors, developers and private clients for the complete outsourcing of high quality real estate units for short leases.
Emiliano di Bartolo, managing director of G Rent SpA, praised Plein’s “innovative vision and creativity”, which will attract the project. “After all, we also share VIP clients with this well-known house, from actors to footballers, singers to show business personalities, musicians, who we are sure will find their stay in the apartments we are going to manage, exciting and comfortable.”
As reported, the designer revealed last November that he had signed a deal to open a Hotel Plein in Milan’s Via Manin, in the historic Palazzo Melzi d’Eril building, which is due to open in February 2023.