Why Social Media is Crucial for Every Realtor in 2022


With nearly 4 billion people worldwide on social media, there’s no better place to keep an eye on your ads. Here are tips for leveraging these platforms and your audience and converting them into closures.

It’s no secret that most potential buyers conduct their home search online. The online market dominates real estate sales and sales and is responsible for the overwhelming majority of closings.

According to a recent study by the National Association of Realtors, social media alone has become an integral part of attracting customers and closing deals. According to NAR, 47% of real estate businesses cite social media as the best source of quality leads, and 66% of first-time home buyers are millennials, a generation that heavily uses social media.

If your new year’s resolution as an agent has anything to do with building or maintaining a strong online presence, now is the time to turn to social media as a solution to boost ads. But how exactly can you leverage these platforms and your audiences and convert them into closures?

Get consumer insights

If clients are happy with your service and the homes you’ve shown them, they’ll tell their social media even if they don’t tell you. As with any other business, if consumers are happy with the work you do, they will tell you so online.

But why stop there when it comes to consumer insights? Instead of allowing customers to talk to you, give them ways to talk to you. Allow customers to voice their opinions and feedback directly through feedback forms, messaging integrations, and public posts, and you’ll be surprised at the kind of information you can collect.

“Analyzing online social media discussions with the keywords you associate with your brand as a real estate agent can help you develop a deep understanding of your clients’ attitudes and perceptions,” the agent said. immovable. Kelsey Charles. “Anything that can give you such a deep understanding of your community and who you serve is a great resource.”

Publish and promote new announcements

With around 3.6 billion people worldwide on social media today, there’s no better place to keep an eye on your ads than on these platforms. Platforms like Facebook, Instagram and LinkedIn are incredibly popular for real estate advertising and even offer tools to facilitate this type of marketing.

But posting ads is not enough to really convert scrollers into customers. Promoting your online publications through paid advertisements is the best way to reach a wider audience; Boosted Facebook posts will be seen by people even if they don’t have your page on their radar — even with Instagram and LinkedIn — and the leads will start pouring in.

“Connecting with customers and prospects through Facebook groups, in particular, is a recipe for maximum customer care and support,” Charles said. “I started a Facebook group to create an organic lead generation system based on building those real relationships, and that’s been critical to my growth as an agent. That benefit is definitely one I think all agents should consider.

Change the way you make connections

Having great content online and understanding all the ways social channels connect with potential customers in new and interesting ways, if you know what you’re doing. Be aware of market and social media trends and lean into them when it makes sense. These are essential for you to stand out in what can be an incredibly crowded market.

One of the best ways to do this is to take advantage of the visual component of social media channels. Screenings and virtual tours — which have become more in demand than ever at the height of the COVID-19 pandemic — aren’t going anywhere anytime soon. In fact, many buyers will make an offer on a home without even seeing it in person.

As the market continues to grow, the virtual mindset of looking at homes isn’t going anywhere, and people are looking for a way to really see where they might end up living. If you can equip potential buyers with the resources to view these homes and make an informed decision, you already stand out.

This year, it’s time to get serious about social media. It’s a powerful lead generation tool and something that can be leveraged to reach a global audience and convert clickers into customers with little to no effort. As you plan to work as a real estate agent in 2022, social media should be a big part of your career — and this information will help get you started in the right direction.

Victoria Kennedy is CEO of Atman Real Estate. Connect with her via email.


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